What does a fractional Head of Marketing do?

I build the marketing function — positioning, product marketing and go-to-market — without the full-time headcount, for climate, hardware and AI founders.

When should a startup hire a head of marketing?

Usually Seed to Series A — before a launch, or when the story isn't landing. Often a fractional lead first, then a full-time hire into something that already works.

Which industries do you work in?

Climate tech, hardware and devices, and AI — both enterprise and consumer.

Ways to work together — Gabriella Araújo

Ways to work together

Different needs.
Different ways to work.

Some teams need a focused Growth Sprint to find the real constraint; others already know they want a fractional lead, product-marketing depth, or interim cover. Pick the one that matches where you are.

Engagement	Who it’s for	When	Format	Impact when it’s done well
Growth Sprint	Founders who need to find the real growth constraint before hiring	Pre-hire · unsure what to build first	Diagnose, build, handover · ~6 weeks	You know exactly what’s blocking growth — and the first fix is already live.
Fractional Head of Marketing	Post-traction startup, no marketing leader	Board wants commercial traction	3–4 days/week, ongoing	A marketing function that runs — and a team set up to scale.
Product Marketing & GTM Lead	Has a marketer; product marketing is the gap	GTM stalling on positioning	Project or part-time, alongside the team	Positioning that lands: shorter sales cycles, higher conversion.
Interim Head of Marketing	A gap to fill, or a pre-hire bridge	Leader left, or launch imminent	Full focus, fixed term	Momentum held through the gap, with a clean handover to the permanent hire.
For investors & portfolios	PE & growth investors	Pre-deal diligence or post-deal reset	Commercial audit, or interim leadership	A de-risked marketing function and a clearer path to value creation.

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Different needs.Different ways to work.

Different needs.
Different ways to work.