Two moments in a deal where marketing decides the outcome — diligence before you invest, and interim leadership that builds the commercial engine and hands it over after. Ex-Google: nine years on products used by a billion people.
Marketing decides more deals than the model shows. I run both sides of it.
Audit the target's marketing, positioning and GTM. Map where marketing is strong and where it'll need support — alongside the team, not over them. Size the upside, and the risks a model won't show. Fixed fee, ~2–4 weeks.
Interim leadership: stabilise, fix the positioning, build the GTM motion and the AI systems the company keeps.
Recruit the permanent marketing leader, hand over a working engine, and step out. Interim by design.
Fixed-fee memo and a value-creation thesis.
Monthly, defined term. Stabilise → build → hire → exit.
Light-touch across one or more portfolio companies.
Nine years on products used by a billion people. Strategy and execution from the same person.
Lead-gen, outbound and reporting the portfolio company runs without me.
A defined exit to a permanent hire — interim by design, not a dependency.
Pre-deal diligence or post-deal interim leadership — let's talk.