Ex-Google · 9 years · Pixel · Android · Nest · Ads
The fractional and interim Head of Marketing you drop into your portfolio companies. I have scaled products from a billion users to brand-new launches, and I bring that product marketing and go-to-market in-house, embedded, full-time commitment, none of the headcount. AI-leveraged systems and human creativity, so a lean team ships more, and ships it better. Climate, Hardware and AI.
Audit the target's marketing, positioning and GTM. Map where marketing is strong and where it'll need support, alongside the team, not over them. Size the upside, and the risks a model won't show.
Hands-on interim. Stabilise, fix the positioning, build the GTM motion and the AI systems the company keeps. Then recruit the permanent leader, hand over a working engine, and step out. Interim by design.
Not every mandate needs an interim. A bounded, fixed-fee sprint that gives a fund or a portfolio company a fast, expert read on the marketing and go-to-market, and a plan to act on.
You get a clear-eyed diligence on positioning, GTM motion, pipeline quality and team; a value-creation thesis that sizes the commercial upside and the risks a model won't show; and a prioritised roadmap, with the option for me to execute the first moves across the hold. Weeks, not months.